September 30, 2024
While offering Botox or IV hydration on the side of a clinical job might seem like a great way to earn extra income and ease out of full-time patient care, many new clinicians get discouraged before ever launching. The amount of research required to begin offering a new mobile or brick-and-mortar clinic is often overwhelming for clinicians who are already juggling demanding jobs, burnout, and work/life balance.
ClinAdvize founders Morgan Lasack and Martha Tyler have seen many ambitious clinician entrepreneurs give up their dream of opening a business after wasting time and money trying. The two business partners started ClinAdvize to help clinicians shorten the runway to launching a new practice.
"The ultimate question is, how fast do you want to do this? Because if you want to get this up and running with little frustration, then you need some help. Otherwise, it will take time, and you'll learn as you go." — Martha Tyler
Choosing the right vendors is the bulk of the upfront work to launch a new practice. The process requires months of research and software demos, say Lasack and Tyler, who do that work for their clients every day.
Whether you plan to provide weight loss treatment, IV hydration, or med spa services, creating a business plan is the first step to launching your new clinic — it's what helps you determine which vendors you actually need.
"It would be nice if you could purchase a simple business in a box, but there are so many variables that it's never one size fits all." — Morgan Lasack
Questions that help determine what vendors you need:
Vendor selection is rarely a one-size-fits-all checklist — it depends on your services, your state's rules, and how hands-on you want to be in running the business. Working through these questions up front (or with an advisor who already knows the vendor landscape) is what turns months of research into weeks.
Before comparing vendor proposals, use your med spa business plan to define the services, staffing, and budget those vendors need to support. That gives each conversation a clear business purpose.
Build a business plan first. It clarifies which services you'll offer, which determines the supplies, software, and medical oversight you actually need.
No. Vendor needs vary by service line, state licensing and CPOM rules, business model (brick-and-mortar vs. mobile), and how much administrative work you want to outsource.
Settle your email domain, cloud storage, scheduling software, and marketing tools before launch — changing your technology stack later costs far more time than choosing carefully up front.
Book a free discovery call and talk it through with our team.
Every article in the Journal comes out of work our team has actually done with med spa and wellness clinic founders — the questions that came up during a Discovery Call, the mistakes we've helped clients fix during a Mission Liftoff engagement, or the vendor and staffing decisions that kept coming up across dozens of consulting relationships. Nothing here is theoretical business advice; it's written from inside real launches and real operational problems.
Topics span the full lifecycle of running a clinic: startup costs and licensing requirements before you open, marketing and client acquisition once you're live, staffing and vendor sourcing as you grow, and the operational systems that keep a growing practice from relying entirely on the founder. If a post here raises a question specific to your clinic, that's exactly what our consulting services are for.
Articles are written and reviewed directly by our founders, Morgan and Annaliese, rather than outsourced to freelance writers unfamiliar with the industry. That's a deliberate choice: a lot of general "how to start a business" content misses the specifics that make med spas and wellness clinics different, from Corporate Practice of Medicine considerations to medical director requirements to the vendor relationships unique to aesthetics and wellness services.
Browse more articles on the Journal home page, or if you'd rather talk through your situation directly, book a free Discovery Call with our team.